China Yearbook Inclusion
A brand's place in the nation's chronicles
The Yearbook of the People's Republic of China — the country's only comprehensive national yearbook.
It is not only read, but distributed, collected and archived —
from the CPC Central Committee and the State Council to UN headquarters and international organisations.
A yearbook distributed and collected at national level
Who will read about your brand in the China Yearbook
That is what determines the real communication value of inclusion — not "being printed," but "being placed in the hands of those who should see it."
See it to understand
the weight of a "national chronicle"
China Yearbook film · plays directly online, with full-screen support on mobile
What inclusion leaves behind for a brand
Format & Layout Specifications
Pages are in large 16mo format, 210 × 285 mm, printed in colour on art paper.
| Layout Format | Trim Size | Number of Images | Word Count | Best Suited To |
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What a company needs to prepare
Deadlines & Publishing Schedule
Six steps to complete an inclusion
FAQ
CCTV Advertising
CCTV builds "national credibility endorsement" for the general public, while the China Yearbook builds "a record in the nation's chronicles" for senior business and political audiences and international channels. Together they complete the puzzle of a brand's authoritative image.
Write your brand into the national yearbook
Contact us to confirm eligibility, learn the current deadline schedule and obtain the materials checklist.