WHY GEO

When users start asking AI directly —
is your brand in the answer?

By mid-2026, monthly active users of generative AI in China had passed 500 million. Doubao, DeepSeek, ChatGPT, Kimi and ERNIE Bot are reshaping how users get information.
SEO puts you in search results;GEO puts you in AI's answers.

01

GEO Diagnosis

A brand visibility diagnosis across four major AI engines (Doubao, DeepSeek, ChatGPT, Kimi), quantifying your brand's current mention rate and recommendation position.

  • 200+ simulated query tests
  • Mention-rate statistics
  • Recommendation ranking
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02

Content Optimization

Rebuild your website, industry articles and third-party content into AI-friendly structured content: FAQ, HowTo and Article with Schema.

  • Website GEO Rebuild
  • FAQ Matrix Building
  • Structured Data Deployment
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03

Knowledge Asset Management

Build brand-specific "AI knowledge assets": llms.txt, knowledge graphs and authoritative source matrices, so AI forms a stable, unified perception of your brand.

  • llms.txt Deployment
  • Knowledge Graph Construction
  • Authoritative Source Operations
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04

Performance Monitoring

Continuous AI retrieval visibility monitoring: 3 dimensions and 12 core metrics, tracking your brand's dynamics across 4 major AI engines.

  • AI Mention-Rate Monitoring
  • Recommendation Ranking Tracking
  • Competitor Benchmarking
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05

Authoritative Source Building

Systematically build brand information on the sources AI cites most: Wikipedia, Baidu Baike, leading industry media and vertical communities.

  • Encyclopedia Entry Building
  • Authoritative Industry Coverage
  • Vertical Media Coverage
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★

GEO White Paper 2026

FREEDOM's Generative Engine Optimization White Paper 2026 is now available for download — featuring 4 diagnostics, a 5-part optimization framework and 12 practical case studies.

Download Now →
METHODOLOGY

FREEDOM's Five-Step GEO Method

01
DIAGNOSE

200+ simulated queries + mention-rate statistics

02
BUILD

llms.txt + knowledge graph + authoritative sources

03
REWRITE

Structured FAQ + Article + HowTo

04
AMPLIFY

Encyclopedia · media · vertical community coverage

05
MONITOR

Monthly reports · competitor benchmarking · continuous optimization

SEO vs GEO

Coexistence · Two Battlegrounds

SEO · Search Engine Optimization

For search engines such as Google and Baidu, getting your brand ranked high in search results.

  • Focus on link authority and crawler indexing
  • Keyword density and backlink building
  • Goal: rank in the search results Top 10
  • Measurement: organic search traffic

GEO · Generative Engine Optimization (recommended)

For AI engines such as Doubao, DeepSeek and ChatGPT, making your brand part of the AI answer.

  • Focus on knowledge graphs and authoritative sources
  • Structured content and llms.txt deployment
  • Goal: be recommended and cited by AI
  • Measurement: AI mention rate and recommendation position
GEO VALUE

Why GEO is a dual entry point for "search ecosystem + AI recommendation"

Generative AI is reshaping how information is found: users ask directly in Doubao, DeepSeek and ChatGPT, and AI "assembles answers" from authoritative sources. What GEO does is make your brand one of those answers'sources。

01

AI answers are the new traffic entry point

Every answer from an AI engine is a "search results page." When a brand becomes something AI recommends and cites, it captures the new traffic entry point of natural-language search.

  • Natural-language query coverage
  • Brand mentions and recommendation positions
  • Positioning within the AI answer chain
02

Authoritative content drives AI citation

The vast volume of text and images generated by news and communications provides data for AI model training and retrieval; the timeliness, authority and diversity of that content are exactly what AI draws from.

  • Press releases and authoritative coverage
  • Encyclopedia entries and knowledge graphs
  • Industry media and vertical sources
03

SEO × GEO stacked dual engines

SEO puts you in the search results Top 10; GEO puts you in AI's answers. They share authoritative sources, content assets and data monitoring, amplifying each other's effect.

  • Search + AI dual entry-point coverage
  • Reuse of source assets
  • Unified monitoring metrics
MODULE / SEO Optimization

SEO Optimization · putting your brand at the front of search results

Traditional SEO that complements GEO: from keywords, site structure and backlinks to data monitoring, systematically improving your brand's organic visibility on Google and Baidu.

01

Keyword Optimization

Layered placement of head and long-tail keywords: full coverage of brand, industry, scenario and question keywords, woven naturally into titles, descriptions and body copy.

  • Keyword Library Building
  • TDK Optimization
  • Question-Keyword Coverage
  • Localised Search Terms

Deliverables: keyword map / TDK sheet

02

Site Structure Optimization

Make the site instantly clear to both crawlers and users: flattened URLs, internal link matrix, breadcrumb navigation, sitemap and robots protocol.

  • URL Structure Optimization
  • Internal Link Matrix Building
  • sitemap / robots
  • Page Load Speed-up

Deliverables: structure diagnosis report / rebuild plan

03

Backlink Building

Raise site authority with high-quality backlinks: a natural backlink ecosystem across industry media, encyclopedias, Q&A sites, forums and vertical communities.

  • Authoritative media backlinks
  • Encyclopedias / Q&A platforms
  • Industry directory listings
  • Competitor backlink benchmarking

Deliverables: backlink list / indexing report

04

Data Monitoring

Data-driven iteration: full-funnel tracking of search traffic, keyword rankings, indexed pages and conversion, with monthly reports.

  • Ranking Monitoring
  • Traffic & Conversion Analysis
  • Indexing Status
  • Competitor Benchmarking

Deliverables: monthly SEO data reports

FAQ

What you may want to ask about GEO

Should GEO and SEO be done together?

Yes, we recommend deploying both. SEO addresses visibility when users search with keywords; GEO addresses recommendation positions when users ask AI in natural language. Their scenarios are complementary and their effects stack.

How soon does GEO show results?

Structural optimizations (llms.txt, Schema, FAQ matrix) show clear improvement in 4-8 weeks; content coverage usually takes 8-12 weeks; authoritative source building takes 1-3 months. We recommend treating it as an ongoing programme of 6 months or more.

Which AI engines matter most?

In the China market, prioritise Doubao, DeepSeek, Kimi and ERNIE Bot; overseas, prioritise ChatGPT, Claude, Gemini and Perplexity. We set priorities based on your customer profile.

Will GEO optimization change my website?

Yes. The main changes are structural: added structured data markup (JSON-LD), FAQ blocks, AI-friendly FAQ detail pages, an llms.txt file and more. It does not affect the visual user experience, but it significantly improves how AI understands and cites your content.

How is GEO performance measured?

We provide a "3 dimensions, 12 metrics" monthly report: ① mention rate (how often your core brand and business terms are mentioned by AI); ② recommendation ranking (where you appear in AI answers); ③ citation sources (which of your content AI cites).

FREE / Free Diagnosis

First, see where your brand stands in AI retrieval

We offer a free "AI retrieval visibility quick diagnosis" — 200 core queries plus a mention-rate report.