From brand positioning to content marketing, from media resources to KOLs —
FREEDOM has built a complete brand promotion service chain,
with 22,000+ media platforms · 15,000+ media specialists · 3,000+ overseas channels as its foundation,
making the brand's voice heard precisely and amplified continuously.
Brand promotion is not a single act but a complete chain from positioning and identity through communication to conversion. FREEDOM links that chain with six modules, so every marketing dollar is spent where it counts.
Finding the shape the brand was meant to take: market insight, target audience profiling, differentiated positioning and communication proposition — giving all subsequent promotion a clear direction.
For: new brand launch / brand upgrade / category expansion
Explore Brand StrategyEstablishing a brand's "face" with a unified, professional visual language: VI systems, logos, brochures, packaging and retail identity — so the brand is recognised at a glance and remembered.
For: visual refresh / launch materials / channel consistency
Explore Brand DesignBased on the brand's stage and goals, we set an annual communication strategy: messaging architecture, media mix, rhythm planning and key campaign design — giving communication a clear method.
For: annual marketing planning / product launch / brand campaigns
Enquire About This ServiceOne-stop access to 22,000+ media platforms and 15,000+ media specialists: news portals, industry verticals, TV and radio, outdoor advertising, and social and video platforms — full web coverage.
Deliverables: media schedule / placement report / link summary
Enquire About This ServiceCoordinated reach with a matrix of everyday users and influencers: influencer selection, content co-creation, matrix placement and livestream commerce — using influencer power to break a brand out fast.
For: new product seeding / brand buzz / e-commerce conversion
Enquire About This ServiceUsing content as a hook so the brand gets talked about and shared: press releases, in-depth advertorials, word-of-mouth seeding, encyclopedia profiles, and short-video and graphic content matrices.
Deliverables: content calendar / final copy / placement and repost report
Enquire About This ServiceWhen a brand needs more than "being seen" — when it needs to be "recorded by national media and publications" — these two services are the authoritative endorsement channels FREEDOM has built for brands.
Channel resources including CCTV-1, CCTV-5+ sports and CCTV-17 agriculture; covering brand-image and product-version planning, commercial creative production, submission for broadcast and airing monitoring. Five finished spots can be watched directly on this page.
The Yearbook of the People's Republic of China is the country's only comprehensive national yearbook — confirmed by the General Office of the State Council, approved by the National Press and Publication Administration, supervised by Xinhua News Agency and published by Xinhua Publishing House. FREEDOM provides one-stop corporate inclusion services.
Authoritative endorsement and broad coverage: CCTV, provincial satellite TV, TV and radio, newspapers and magazines, outdoor advertising (elevator screens, high-speed rail, airports, commercial districts) and trade publications — building a high ground of trust for the brand.
For: brand endorsement / national channel recruitment / major-event communication · see CCTV placement
Talk with users where they are: WeChat, Weibo, Xiaohongshu, Douyin, Kuaishou, WeChat Channels and official apps — matrix operations that accumulate private-domain traffic.
Deliverables: account diagnosis / content calendar / monthly operations report
Endorsing brands from a media standpoint: press release planning and distribution, media invitations and interviews, sentiment monitoring and response — building a moat of credibility.
Scale: 20+ media events per month on average · up to 232 media outlets at a single event
Creating moments worth talking about: product launches, brand pop-ups, annual shows, holiday campaigns and industry forums — so the brand is remembered in the spotlight.
Deliverables: event plan / execution handbook / communication review
Objective reporting from a media standpoint carries more authority and credibility; promotional messages embedded in the text subtly influence the audience and remain online long after publication.
Word of mouth is based on real experience, far more credible than advertising, and directly shapes purchase decisions; positive word of mouth builds loyalty and cuts customer-acquisition cost to a third of traditional advertising.
Using authoritative encyclopedia profiles as a "corporate calling card": encyclopedias carry high search authority and rank well, their credibility disarms commercial scepticism, and they precisely reach users in need.
Brand status diagnosis + communication goal review + competitor benchmarking
Communication strategy + media mix + content planning + budget scheduling
Press releases / advertorials / graphics / video / KOL content co-creation
Media placement + influencer campaigns + event execution + full-web distribution
Buzz / sentiment / conversion monitoring + monthly reports + continuous optimization
We follow a six-step loop — positioning → visuals → strategy → resources → content → results: first clarifying brand positioning and identity, then setting communication strategy, integrating media resources, letting content drive communication, and finally measuring results with data and iterating.
Covering 22,000+ media platforms and 15,000+ media specialists: news portals, industry verticals, TV and radio, outdoor advertising, social platforms (WeChat/Weibo/Douyin/Xiaohongshu/Kuaishou), video platforms and 3,000+ overseas channels.
A four-in-one service covering influencer selection, content co-creation, matrix coordination and livestream selling: first match influencers aligned with the brand's tone, then co-create native content, amplify reach with an everyday-user plus influencer matrix, and finally track performance with real-time data.
Press releases and media placement usually show results in 1-2 weeks; content marketing and word-of-mouth take 1-3 months of continuous effort; for brand buzz and a complete trust system, we recommend quarterly assessment cycles.
From a single event to an annual communication programme, FREEDOM would like to be your brand's "communication partner."