Qualifications & Honors / China Yearbook Inclusion / CHINA YEARBOOK
China Yearbook Inclusion
China Yearbook Inclusion
A brand's place in the nation's chronicles
The Yearbook of the People's Republic of China — the country's only comprehensive national yearbook.
It is not only read, but distributed, collected and archived —
from the CPC Central Committee and the State Council to UN headquarters and international organizations.
ABOUT THE YEARBOOK
A yearbook distributed and collected at national level
The only comprehensive national yearbook of China — confirmed by the General Office of the State Council, approved by the National Press and Publication Administration, supervised by Xinhua News Agency and published by Xinhua Publishing House.
The China Yearbook (full title: Annals of the People's Republic of China) is the country's only comprehensive national yearbook, positioned as an official record of the nation. Inclusion is more than a corporate profile — it is a chance for a brand to enter a national record. Copies are distributed to senior government and business audiences and enter the designated collections of major libraries, archives and universities in China and abroad.
Confirmed by
General Office of the State Council
Approved by
National Press and Publication Administration
Supervised by
Xinhua News Agency
Published by
Xinhua Publishing House
Nature
China's only comprehensive national yearbook · a national record
Who will read about your brand in the China Yearbook
That is what determines the real communication value of inclusion — not "being printed," but "being placed in the hands of those who should see it."
Ministries, commissions and provincial party and government officials
02United Nations headquarters and international organizations
03National leaders, key government departments and embassies
04Multinational corporations and overseas Chinese businesses
05Major libraries and archives in China and worldwide
06Designated collections of universities in China and abroad
07See it to understand
the weight of a "national chronicle"
China Yearbook film · plays directly online, with full-screen support on mobile
What inclusion leaves behind for a brand
A national record
Corporate information is archived permanently with the national yearbook, creating a long-term searchable brand record.
Precision reach
Distributed by name to government bodies, international organizations, embassies and multinationals.
An international channel
Leveraging overseas Chinese businesses, embassies and international organizations as a foothold for going global.
Endorsement material
The published page can be used for credential showcases, tendering and brand communications.
Format & Layout Specifications
Pages are in large 16mo format, 210 × 285 mm, printed in color on art paper.
| Layout Format | Trim Size | Number of Images | Word Count | Best Suited To |
|---|---|---|---|---|
| Single page | Large 16mo · 210 × 285 mm | 5 – 8 color photographs | Up to 500 characters of text | A standard single-page layout, suited to presenting overall corporate image and core business. |
| Double page (spread) | Large 16mo · full spread | 10 – 16 color photographs | Up to 1,000 characters of text | A more generous spread, suited to group companies, multi-division businesses or brands needing rich image-and-text treatment. |
Entry pages are printed in full color on coated paper. All images must carry captions and be at least 1 MB each. The entering organization is responsible for the truthfulness and legality of the text and images provided.
MATERIALS / What to Submit
What a company needs to prepare
- Company profile text (FREEDOM can draft this)
- High-resolution images: 5–8 for a single page, 10–16 for a spread, each ≥ 1 MB
- A caption for each image
- Basic details including company name, credentials and contact information
TIMELINE
Deadlines & Publishing Schedule
01
Nov – Dec · Copy deadline
Copy closes for the current edition; materials and layouts are finalised.
02
Mar – May of the following year · Publication
The yearbook is published and participating companies receive sample copies.
Six steps to complete an inclusion
01
Eligibility check
We confirm eligibility and match the right section and page format.
02
Copywriting
FREEDOM writes the company profile to the 500- or 1,000-character specification.
03
Image preparation
We select and retouch high-resolution images and write a caption for each.
04
Layout design
We complete the single-page or spread layout and output print-ready files.
05
Approval & publishing
We liaise with the yearbook editorial office and follow typesetting, proofing and publishing.
06
Sample copies
After publication we deliver sample copies and supporting documentation.
FAQ
What does the company need to provide?
The core materials are company profile text and high-resolution images. FREEDOM can draft the text; images should be prepared as 5–8 for a single page or 10–16 for a spread, each at least 1 MB and with a caption.
How are the page format and length decided?
A single page holds 5–8 color photographs and up to 500 characters of text; a double-page spread holds 10–16 photographs and up to 1,000 characters. The choice depends on business complexity and presentation needs.
When is the deadline and when is it published?
Copy for each edition generally closes in November–December, with publication the following March–May. Participating companies receive sample copies.
What does FREEDOM handle?
From eligibility checks, profile writing, image selection and retouching and caption writing through to layout design, editorial liaison and delivery of sample copies — FREEDOM provides the whole service.
RELATED / Related Key Services
View media resources and works
CCTV Advertising
CCTV builds "national credibility endorsement" for the general public, while the China Yearbook builds "a record in the nation's chronicles" for senior business and political audiences and international channels. Together they complete the puzzle of a brand's authoritative image.
APPLY NOW
Write your brand into the national yearbook
Contact us to confirm eligibility, learn the current deadline schedule and obtain the materials checklist.