CCTV is a brand's "national-level credibility endorsement."
From channel and time-slot strategy to commercial creative production and submission for broadcast,
FREEDOM provides one-stop CCTV placement and delivery services.
Below are CCTV commercials FREEDOM helped deliver. All are finished broadcast spots and can be played directly on this page.
A television commercial for the dairy and nutrition category, focused on product benefits and brand trust, produced for CCTV placement.
A densely told 5-second brand film that establishes the brand mark and a memorable hook within an extremely short duration.
A portrait-format commercial that works on both television screens and mobile, improving asset reuse across channels.
A corporate film aimed at B2B audiences, using national media endorsement to reinforce perceptions of company strength.
A biotech corporate film using a restrained, confident visual tone to convey professionalism and trust.
* Videos have been transcoded to a universal web format (H.264 / AAC); tap for full-screen playback on mobile.
Starting from your target audience and communication goals, we match the most suitable channels, time slots and frequency.
The national flagship channel, reaching households nationwide — suited to brand renewals, product launches and corporate endorsement.
Both brand and product cuts are available, covering sports, health and consumer brands where context matters.
High-frequency morning airings in both brand and product cuts — suited to food, agriculture, wellness and lower-tier-market brands.
A home for senior business audiences, suited to building authority and a professional image.
Reaches Chinese-speaking audiences worldwide — suited to overseas expansion and international brand building.
A high-credibility news channel, suited to major announcements and public-interest messaging.
The brand-image version builds brand equity; the product version drives sales. Scheduling them together balances long-term accumulation with short-term conversion.
Centered on brand philosophy, corporate image and value proposition — suited to long-term brand equity building.
Centered on hero products, functional benefits and use cases — suited to driving sales and channel confidence.
Highly compressed messaging — ideal for frequent rotation and reinforcing a memorable hook.
A more complete narrative, suited to image building and developing product benefits.
If you don't yet have a finished spot, FREEDOM can handle the complete production from concept to final cut, aligned with CCTV's submission requirements.
We define communication goals, target audience, campaign scale and timing.
We settle the channel mix, slot and frequency plan, and the brand/product cut strategy.
We produce the commercial, or adapt existing assets into a CCTV-ready version.
We handle CCTV's review process, revisions and scheduling.
We track actual airings and return broadcast records and monitoring materials.
We summarize exposure and traffic return, with recommendations for the next phase.
A national broadcast record that becomes a credibility endorsement you can show publicly.
Reaches television households nationwide, delivering broad reach in a single campaign.
Strengthens confidence among distributors, retail partners and e-commerce platforms.
Broadcast records can be cited on packaging, in retail, at trade shows and across online channels.
Yes. FREEDOM provides creative production, or can deliver a script and storyboard before moving into filming and post. If you already have footage, we will assess how far it can be adapted.
If the goal is brand equity and trust endorsement, choose the brand cut. If the goal is sales and channel momentum, choose the product cut. Where budget allows, combining both performs best.
It depends on whether the assets exist. With assets in hand, approval and scheduling are usually quick; if a new commercial is required, time must be allowed for creative, filming and post-production.
FREEDOM returns broadcast records and monitoring materials for external presentation and channel communications.
If CCTV is a brand's "national credibility endorsement" for the public, then inclusion in the China Yearbook is another form of national recognition — a place in the nation's chronicles, reaching senior business and political audiences and overseas channels.
Book a session with our CCTV strategy team for an annual placement plan tailored to your brand.
